Performance Marketing

Drive guaranteed results through data-driven strategies, focusing on Maximum ROAS, google (ppc) and paid social media ads to maximize conversions and eliminate budget wastage.

Stop Burning Budget,
Start Precision-Targeting.

Is your paid media budget delivering inconsistent results? Are you tired of agencies focusing on clicks while ignoring your Return on Ad Spend (ROAS)?

At Vigyapan Waale, we are more than just a PPC Agency in Mumbai; we are a dedicated Performance Marketing Agency. We treat every rupee of your budget as a critical investment, utilizing advanced data science and surgical optimization to guarantee you achieve Maximum ROAS and drive measurable business growth. If you’re not seeing clear, profitable returns on every paid channel, you are subsidizing your competitors’ success.

Lead Generation

Our Performance Blueprint:
Efficiency, Scale, and Unmatched Conversion

We deliver maximum efficiency through surgical optimization across all major paid channels, covering the entire sales funnel from awareness to final purchase.

Hyper-Focused Google Ads Management & SEM

We specialize in full-spectrum Search Engine Marketing (SEM) that dominates the entire Google ecosystem. Our certified experts go beyond simple ad creation, focusing on Google Ads Optimization and advanced bidding strategies to minimize Cost Per Acquisition (CPA).

Strategic keyword mining, rigorous negative keyword lists, and custom audience segmentation to capture high-intent users exactly when they are searching.

End-to-end management of Product Listing Ads (PLAs) to drive profitable sales volume for eCommerce PPC.

Targeted video advertising designed to build brand awareness and drive direct response actions.

Google Ads management, PPC audit, Search Engine Marketing (SEM), lowest CPA, Google Shopping optimization, Pay-Per-Click campaigns, Google Certified Partner.

Performance Marketing Agency Mumbai | Google & FB Ads - Vigyapan Waale
ROAS
Performance Marketing Agency

Stop Guessing.
Start Scaling.

We don't care about "vanity metrics." We care about Leads, Sales, and ROI. Vigyapan Waale builds data-driven ad campaigns that turn ₹1 into ₹5.

Get a Strategy

Google Ads
(Capture Intent)

When people want something, they Google it. We ensure your business appears exactly at that moment of high intent. We don't just bid on keywords; we optimize for Quality Score to lower your Cost Per Click (CPC).

  • Search Ads: Text ads for high-intent keywords (e.g., "Buy Shoes Online").
  • Shopping Ads: Visual product listings for E-commerce ROI.
  • Performance Max: AI-driven campaigns across YouTube, Maps, and Search.
  • Remarketing: Showing ads to people who visited your site but didn't buy.
🔍

Why Google Ads?

Target users who are actively looking for your solution right now. Highest conversion rate channel.

Meta Ads
(Create Demand)

Facebook and Instagram allow us to target users based on interests, behavior, and demographics. Unlike Google (where they search for you), here we interrupt their scrolling with visuals they can't ignore.

  • Precise Targeting: Target by Age, City, Job Title, or Interests.
  • Lookalike Audiences: Find new people similar to your existing customers.
  • Creative Testing: We A/B test headlines and images to find the winner.
  • Lead Forms: Capture leads directly within Facebook without a landing page.
📱

Why Meta Ads?

Massive scale. Perfect for brand awareness, generating new demand, and visual products.

Lead Generation
(Fill Your Pipeline)

Traffic is useless if it doesn't become a lead. We build end-to-end Lead Generation systems designed to filter out junk and deliver Sales-Qualified Leads (SQLs) directly to your CRM.

  • High-Converting Landing Pages: Fast loading, distraction-free pages.
  • Lead Magnets: Offering value (E-books, Webinars) in exchange for data.
  • Verification: Using OTPs or logic to ensure phone numbers are real.
  • Nurturing: Automated emails to warm up leads before you call them.

Why Lead Gen?

Essential for B2B, Real Estate, Education, and Service businesses needing phone inquiries.

All Growth Channels

Comprehensive strategies for every platform.

🔍

Google Ads (PPC)

Capture high-intent customers who are actively searching for your product. We specialize in Search, Shopping, and Performance Max campaigns.

📱

Meta Ads (FB/Insta)

Target precise audiences based on behavior and interests. We create high-converting ad creatives that stop the scroll.

💼

LinkedIn B2B Ads

The #1 platform for B2B lead generation. We help you target decision-makers, CEOs, and specific industries to fill your sales pipeline.

▶️

YouTube Ads

Build brand awareness and retarget users with video ads. Cheaper than TV, but with better targeting and measurable results.

🛒

E-Commerce Sales

We optimize for ROAS (Return on Ad Spend). From dynamic catalogs to abandoned cart recovery, we scale your online store.

📈

CRO & Analytics

Traffic is useless if it doesn't convert. We analyze user behavior and optimize your landing pages to increase conversion rates.

The Full-Funnel Approach

Most agencies just run ads. We build systems.

Phase 1: TOFU

Awareness

We cast a wide net using broad targeting and video ads to introduce your brand to new potential customers.

Phase 2: MOFU

Consideration

We retarget users who engaged with your brand but didn't buy, using testimonials and detailed product info.

Phase 3: BOFU

Conversion

We hit the "hot leads" with irresistible offers, urgency, and direct calls-to-action to close the sale.

Performance FAQs

Answers to your ROI questions.

What is Performance Marketing?

Performance Marketing is a results-driven approach where you pay based on performance (clicks, leads, or sales). Unlike traditional advertising, every rupee spent is tracked, measured, and optimized for ROI.

What is the minimum budget required to start?

We generally recommend a minimum monthly ad spend of ₹30,000 - ₹50,000 to generate sufficient data for optimization. However, budget depends entirely on your industry and competition.

How long does it take to see results?

PPC (Pay-Per-Click) ads can generate traffic instantly. However, optimizing for high-quality leads and stable ROI typically takes 1-3 months of testing and data analysis.

Google Ads vs. Facebook Ads: Which is better?

It depends. Google Ads captures *intent* (people searching for you). Facebook Ads generate *demand* (people discovering you). We usually recommend a hybrid strategy for maximum growth.

Do you create the ad creatives (Images/Videos)?

Yes. Creative is 50% of performance success. Our design team creates high-converting visuals, and our video team creates Reels/Ads tailored for the platforms.

How do you report progress?

Transparency is key. We provide a live dashboard link (Google Data Studio) so you can check performance anytime. We also send detailed weekly and monthly PDF reports with insights.

What is a good ROAS (Return on Ad Spend)?

A "good" ROAS varies by margin. Generally, 4:1 (₹4 revenue for every ₹1 spent) is considered strong for E-commerce. For lead generation, we focus on CPL (Cost Per Lead) vs. LTV (Lifetime Value).

Do you handle B2B Lead Generation?

Yes, we are experts in LinkedIn Ads and high-intent Google Search campaigns designed to capture qualified B2B leads, not just junk inquiries.

What if my ads aren't performing?

We analyze the data. Is it the Click-Through-Rate (Creative issue)? Is it the Conversion Rate (Landing Page issue)? We isolate the bottleneck and fix it immediately.

Why choose Vigyapan Waale?

We treat your budget like our own. We don't lock you into long-term contracts; we rely on our results to keep you as a client. If you don't grow, we don't grow.